THE BRIEF

To create the logo and branding for a new bar/restaurant

THE THought

The Greenhouse is a bar/kitchen with a strong focus on using natural and fresh ingredients in its food and drinks. The space itself is filled with lush greenery and hanging foliage.

We wanted the logo and brand identity to have a naturalistic almost organic look to it. The typography was inspired by the idea of writing on a napkin in a bar- loose and inky but still legible and intriguing.

For the collateral we tried to stick to using natural materials and finishes such as cork boards for menus and stamped on napkins (instead of printing).

TAGS

LOGO, CORPORATE IDENTITY, PACKAGING, SIGNAGE, MENU DESIGN