THE BRIEF
To create a brand for an upmarket eatery with a focus on seafood, grill and sushi dishes.
THE THought
We chose the name The Big Mouth because not only is it the name of a type of fish but it also reflects the contemporary, social atmosphere of the store and the food.
We wanted the logo to be bold and iconic yet not fussy or over complicated- much like the menu. We worked with the interior designer in translating the design throughout the restaurant - using the geometric properties of the logo across the floor and shopfront details and bringing in the blue hue across various furnishings.
TAGS
LOGO, CORPORATE IDENTITY, PACKAGING, WEBSITE