THE BRIEF

To create a brand identity for a diamond jewellery range. 

THE THought

As the diamonds for this range are mined from the ocean we wanted to create a mythological story behind the brand. We did this through the logo as it tells a story of a mermaid finding a diamond on the ocean floor.

We were consulted with in carrying through the identity as well as the colours of the logo (deep blue and gold) throughout the store which is located at a wine farm in Cape Town.

TAGS

LOGO, CORPORATE IDENTITY, PACKAGING, SIGNAGE