THE BRIEF
International alcohol distributors Pernod Ricard approached us to create a logo, manual and various other print materials to be used in training bartenders across Africa.
THE THOUGHT
We wanted to make the extensive information as engaging and as enjoyable to the reader as possible. Therefore we created infographics throughout the training manual as well as a barmen character that would provide points and tips to the reader.
We stuck to the blue palette of the main Pernod Ricard brand throughout most of the design.
TAGS
LOGO, TRAINING MANUAL DESIGN, ILLUSTRATION