THE BRIEF
To create a concept and identity for a cafe style diner in Johannesburg
THE THought
Mr George is the name of the father of the owner of this eatery.
The restauranteur wanted to create a menu and environment based on the food and the feeling of growing up in a multi cultural household. The food is heavily inspired by Mediterranean and European tastes and flavours.
The design needed to reflect a warm and friendly atmosphere and also speak to the heritage behind the brand.
TAGS
LOGO, CORPORATE IDENTITY, PACKAGING, SIGNAGE, MENU DESIGN