THE BRIEF

To create a campaign for a collaboration between footwear brand Footwork and local celebrity and style icon Amanda Du-Pont. 

THE THought

Our client Footwork was doing a line of shoes designed by South African style icon and television personality Amanda Du-Pont and briefed us in creating the look and feel for the collab.

Before we proceeded we met with Amanda and got to know her. It was important for us, as well as Amanda, that the brand represented her style and personality. Hence we incorporated her signature into the logo. Keeping in line with sexy, urban identity of the brand we shot the campaign in and around Johannesburg CBD.

Lastly, above and beyond traditional media we created a  social media campaign with a major focus on Instagram (Amanda currently has nearly 1 million followers). 

TAGS

LOGO, ART DIRECTION, PACKAGING, SOCIAL MEDIA