To create a campaign for Footworks' Winter 2018 range of shoes.
Once again we chose actress and DJ Thuli Phongolo as the face of Footwork’s Winter 2018 campaign.
We decided to go in a more fashion editorial direction for the shoot. We wanted Thuli and in particular the shoes to stand out against a more neutral and subdued backdrop.
The range was accompanied by an extensive social media campaign.
ART DIRECTION, PACKAGING, SOCIAL MEDIA