THE BRIEF
To create a campaign for Footworks' Winter 2018 range of shoes.
THE THought
Once again we chose actress and DJ Thuli Phongolo as the face of Footwork’s Winter 2018 campaign.
We decided to go in a more fashion editorial direction for the shoot. We wanted Thuli and in particular the shoes to stand out against a more neutral and subdued backdrop.
The range was accompanied by an extensive social media campaign.
TAGS
ART DIRECTION, PACKAGING, SOCIAL MEDIA