To create a campaign for Footworks' Winter 2017 range of shoes.
For the face of this campaign we chose to use radio and TV presenter and social media personality Luthando "Lootlove" Shosha. We believe she embodies the strong, sexy and vibrant feel of the shoes and the campaign. We shot the campaign at night at various locations in and around Johannesburg.
In conjunction with this creative we also launched an extensive social media campaign. We successfully aligned ourselves with Lootlove's massive influence on various social platforms such as Instagram.
LOGO, ART DIRECTION, PACKAGING, SOCIAL MEDIA