THE BRIEF
To create a campaign for Footwork’s Summer 2018 range of shoes.
THE THought
For Footwork’s Summer 2018 campaign we selected social media influencer and TV personality K Naomi Noinyane (@Knaomin on Instagram) as the new face of the brand. We believed she has the energetic and eclectic personality to match the look and feel of the range.
The inspiration behind the shoot was the lush, tropical plants and flowers of South Africa.
Once again this was accompanied by a social media campaign featuring K Naomi.
TAGS
ART DIRECTION, PACKAGING, SOCIAL MEDIA