To create a campaign for Footwork’s Summer 2017 range of shoes.
We chose TV actress, DJ and social media personality Thuli Phongolo as the face of Footwork’s Summer campaign.
The concept was fun, fresh and summery. We shot the campaign at various locations around Johannesburg.
We leveraged off Thuli’s 800k plus followers on Instagram with an extensive social media campaign.
ART DIRECTION, PACKAGING, SOCIAL MEDIA