THE BRIEF

To design a phone app for a coffee order and pick up system

THE THought

For the app we decided to steer clear from the usual coffee shop brand identity and create something unusual and unexpected yet still spoke to the coffee loving community. The character centric design is fun and interactive and simple enough to work across all digital platforms. Along with the built in loyalty programme we created a range of ‘coffee monsters’ that users could ‘level up’ to as they used the app. We also designed a set of icons to easily identify the different delivery and pick up methods that the app would allow.

TAGS

LOGO, BRAND IDENTITY, APP DESIGN, DIGITAL DESIGN